Kaleb Beebout

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/fddf2a37-7eb3-4a44-9b09-07e1393fb420/vzlb.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/fddf2a37-7eb3-4a44-9b09-07e1393fb420/vzlb.png" width="40px" /> Published: 4/14/2022 | 2 min read time | 165 words

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Dynamic ad repository for podcasts. The implementation could go a few different directions. Ultimately, I envision using the same tech that powers deep-fakes to serve dynamic, responsive ads while avoiding the jarring nature of dropping in completely different audio.

Value add:

• Better conversion per $ of ad spend
• More efficient monetization of wider audience podcasts

Problems to solve:

• Transparency problem
• Seemingly reduces podcast hosts’ agency, possibly diluting their brand… solve by having host pre-vetting ad campaigns?
• How do you serve ads cross platform?

Related ideas

• Data on podcast audience can also be monetized (this has to exist)
• Match background noise levels + ambiance